Expertos.
Federópticos

Federópticos needed to launch a range of progressive lenses aimed at the 40+ target audience in order to keep its position as experts in visual health.We launched an integrated marketing campaign based on a shopper approach that included the whole customer journey, starting with a TV, mobile, web, social media and, of course, point of sale commercial, with the support of an expert very close to today’s 40/50 year old generation that brought this new focus to life.